AHEAD of this week’s much-anticipated release of EA Sports FIFA 16, Celtic FC Foundation are delighted to announce that the logo of the club’s charitable arm (pictured above) will officially feature on Celtic’s in-game kit.

The FIFA series – EA Sports flagship football video game – typically sends its dedicated and fanatical fans into a state of fervour upon release, and the immensely popular title is played by millions across the globe.

In line with Magners own responsible marketing code, Celtic’s shirt sponsor chose not to display their brand logo which proudly occupies the Hoops.

However, Celtic’s shirt sponsors were quick to support the opportunity for the logo of the club’s charitable arm, Celtic FC Foundation, to feature on the club’s home and away kits in FIFA 16.

This announcement marks the latest element of the progressive partnership between Celtic FC Foundation and Magners, and the Foundation would like to thank the club’s sponsors once again for their generous support and enthusiasm for this venture.

Celtic FC Foundation would also like to extend a sincere thank-you to EA Sports for their considerable time, effort and co-operation in developing this initiative.

Speaking about the announcement, Tony Hamilton, CEO of Celtic FC Foundation, said: “It’s fantastic to see the Foundation badge on the Hoops in FIFA 16. Our sincere thanks to Magners for their co-operation and for their continued support in many of our other initiatives. Thanks also to EA Sports for providing Celtic FC Foundation with this platform.

“Our work is focused around the four areas of Health, Equality, Learning and Poverty (HELP) and we’re delivering that at home and abroad.

“This international exposure will help us enormously as we aim to grow and help as many people as we possibly can in the spirit of the Club at its formation.

“All that’s left now is learning how to play FIFA 16!”

FIFA 16 – available on XBOX One, XBOX 360, Playstation 4 and Playstation 3 – is released in North America on Tuesday, September 22 and in the UK and Europe on Thursday, September 24.